Does the CCPA require that the benefits conferred by a loyalty program be “reasonably related” to the value of a consumer’s data to the business?

Can a company exclude Californians from a loyalty program?

Do all marketing lists discriminate against consumers that exercise a right to be deleted?

If a business offers a financial incentive when collecting a consumer’s personal information, does it have to estimate the value of the financial incentive?

CCPA Privacy FAQs: Under the CCPA, can a conference organizer use on-site tracking at their conference for third-party marketing?

CCPA Privacy FAQs: If a business voluntarily honors the deletion request of a loyalty program member, is it violating the CCPA?

CCPA Privacy FAQs: Is a business prohibited from giving discounts to loyalty program members?

CCPA Privacy FAQs: Does a loyalty program benefit have to relate to the value provided to a business by consumer data?

Stop the CCPA Fearmongering: Loyalty Programs Will Survive